Here’s Why Social Media Marketing is Critical
Here’s Why Social Media Marketing is Critical
Since its development, social media has played a continuous role in how people interact with each other. From a business standpoint, it contributes to how companies interact with potential customers as well. As this has become a powerful method for organizations to reach a target market, many social platforms have integrated methods to help businesses reach their audiences. According to Statista, 97% of the global share of companies uses social media marketing.
Many believe that social media marketing is just as valuable as televised advertisements without the hefty costs. It’s all about reaching a large number of people in a cost-efficient manner. The following are points of interest which demonstrate why this kind of strategy is important for business practices in 2016.
Why Social Media Integration is Necessary
Experts such as Ekaterina Walter, bestselling author and marketing guru, point out how trust in a brand is a universal constant. Regardless of how technology evolves over the years, consumers will often side with a name they trust. Part of the importance of social media marketing centers around cultivating that trust on a more personal level. It’s a platform that allows businesses to directly interact with consumers. This interaction contributes to building a strong online reputation.
The Impact of Online Reputation
Approximately three-quarters of shoppers today will research a company online before making a purchase. More and more consumers are abandoning the traditional phone book because it doesn’t tell them anything about the company. Online reputation is where many companies have the most impact from customers. Social engagement, customer reviews and other aspects contribute to someone’s decision to make that initial purchase.
Driving Traffic through Social Media
In August of 2015, Facebook reported that it had almost 1.5 billion users who log in at least once in any given month. According to Mark Zuckerberg, founder of the popular social hub, approximately one in every seven people on the planet use the site to connect to friends and family. These numbers don’t include other popular sites such as Twitter and YouTube. When you take into consideration the sheer number of people that only use Facebook, you can begin to understand the importance of social media marketing to engage a vast target audience.
With each post that is shared or interacted with on Facebook, there is potential to drive traffic to your website. Whether you’re offering free information or selling goods through eCommerce, the results could be incredible. Instead of relying on ad-sharing networks, connecting with consumers in this fashion has potential to be more productive. This is especially true when it comes to creating a trustworthy brand. People are more likely to buy from a company that is interactive on social media.
Social profiles can also play a role in exposure on sites such as Google. These profiles are appearing in search results when consumers are looking for brands or products. Developing a social presence may serve to improve your placement in these results as content is crawled by the search engines.
Cost Efficiency
One of the key components that drive companies to use social media marketing is the overall cost for upkeep. As most profiles on these sites are free, engaging potential consumers has no expense other than time. It takes less than a minute to respond to an individual or post a link to new content on your website.
Advertising campaigns on social media sites may also be more cost efficient than methods you may be using today. For example, a retail store in Denver can use pay-per-click ads in Facebook to target only those users in the immediate area. This has potential to increase the return-on-investment as people in Miami wouldn’t see the ad and click on it.
Social Search Engine Algorithms
Some social media sites have been toying with the idea of developing their own search engine algorithms. As Facebook handles more than 1.5 billion searches every day, the social company has spent time fine-tuning the results. By putting effort into building your online presence, users are capable of finding your company and content when searching this continuously growing database.
Increasing Sales
Currently, one in every ten online purchases around the world originates from social media channels. Many experts believe that this number is going to grow in the near future. It’s estimated that eCommerce will surpass the $1 trillion dollar mark by 2019. This means that billions of dollars may be spent by social media consumers.
From
greengeeks.com
greengeeks.com
