Choose your audience Facebook marketing

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Facebook ad targeting options

Choose your audience

Connect with the people who will love your business.


Your people are here

Two billion people use Facebook every month. With our powerful audience selection tools, you can target the people who are right for your business. Using what you know about your customers, such as demographics, interests and behaviours, you can connect with people similar to them. There are three options for choosing your audience on Facebook.
Facebook Core Audiences targeting

Core audiences

Select your audience manually based on characteristics such as age and location.
Facebook Custom Audiences

Custom Audiences

Upload your contact list to connect with your customers on Facebook.
Facebook Lookalike Audiences

Lookalike Audiences

Use your customer information to find people similar to them on Facebook.
CORE AUDIENCES

Choose the people who you want to reach

Whether you're a flower shop that wants more local customers or an online electronics retailer looking for people interested in your products, our core audiences targeting options – the targeting features built into Ads Manager – allow you to reach people based on their demographics, location, interests and behaviours.
Facebook ad targeting Core Audiences options

Demographics

Find people based on traits such as age, gender, relationship status, education, workplace, job titles and more.

Location

Reach people in areas where you want to do business. You can even create a radius around a shop to help create more walk-ins.

Interests

Find people based on what they're into, such as hobbies, favourite entertainment and more.

Behaviours

Reach people based on their purchasing behaviours, device usage and other activities.

CUSTOM AUDIENCES

Get in touch with people you already know

Custom Audiences help you find your existing customers and contacts on Facebook. By targeting people on Facebook who you're already connected to, you can foster relationships and drive sales. Use one of these three sources to build your Custom Audience.
Target existing customers

Loyal customers

Get in touch with your current customers and prospects to seal the deal.
Target website visitors

Site visitors

People who visit your website are strong potential customers.
Target mobile app users

Mobile users

Show ads to people who already use your mobile app.

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